Mehr als Nacht­le­ben – lassen Clubs Geld liegen?

Clubs are creative laboratories, career springboards for artists, and central meeting points for communities. At the same time, many clubs are under economic pressure, as costs—from staff and technical equipment to artist fees—are rising faster than ticket prices. Yet some of them hold significant potential that has so far too rarely been leveraged strategically. Why are clubs still underrepresented at business events, in brand partnerships, or in new event formats? What conditions would need to be created to identify and tap into new revenue streams? How can the balancing act between cultural identity and economic stability succeed? We will discuss these and other questions with experts from clubs, event planning, and the branding world.