The Sound­Cloud Playbook: From First Upload to Su­per­fans

Building a successful music career today requires far more than creating great music. In this intimate, interactive workshop, SoundCloud will share the modern playbook for turning an upload into a sustainable career—drawing on insights from millions of creators, fan interactions, and SoundCloud's Music Intelligence. Through real-world examples, attendees will learn practical strategies to get heard, build an engaged fan community, use audience insights to make smarter career decisions, and diversify revenue beyond streaming. 

SoundCloud is The Only Global, Two-Sided Music Platform at Scale, uniquely connecting artists and fans on a single platform which fosters a dynamic ecosystem for music discovery and growth.  With 500+ million tracks from 40+ million artists across 193 countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.