Key­ch­an­ge Presents: Find Your Com­mu­ni­ty

Uploading your music is easy. Helping people discover it is the hard part.

From labels and direct-to-fan platforms to streaming services, creator communities and social media, there are more ways than ever to reach listeners.

This session looks at how music travels, how artists build genuine communities around their work, and why owning your relationship with fans is becoming just as important as making great records.