Eda Iskeceli

Eda Iskeceli is a Berlin-based social media and performance marketing strategist with 16 years of experience across music, technology and global brands. At independent music distributor Paradise Worldwide, she leads digital communications and audience development across international campaigns, working with artists, labels and industry partners to turn releases into meaningful, long-term connections.

Her work spans social strategy, paid media, platform positioning and community building, with a particular focus on helping independent music travel across markets without losing its cultural identity. Eda also contributes to industry conversations around AI, creativity and the changing relationship between artists, platforms and audiences.