Talk - From Song to Social Media Success

Music is increasingly discovered through creators, communities, and social media platforms. But what makes successful campaigns between artists, labels, creators, and brands? What role do music rights, licensing, and legal frameworks play? And how can reach, creativity, and compliance work together effectively?

This panel explores the entire value chain of modern music promotion—from discovery and marketing to creator campaigns, licensing, and monetisation. The discussion will focus on how music reaches audiences today, the new opportunities emerging for artists and labels, and why rights management and licensing are becoming increasingly important drivers of success.