Your CPM Doesn't Matter: Why You're Optimizing for the Wrong Audience
A first look at SongPush's Creator Graph, and why optimizing for views instead of conversions is quietly costing labels their real target audience.
East Hotel / C1Our content went viral, just in the wrong market." It's a complaint SongPush hears constantly, and it's a direct symptom of platforms optimizing for views rather than for the audiences that actually matter.
In this session, SongPush introduces the Creator Graph: a way of visually mapping niches, topics and adjacent audiences within a creator base to identify not just who is already listening, but who is one step away from becoming a new listener.
Unlike view-optimized systems, this approach allows for precise targeting by territory, taste and community, turning campaign planning from a guessing game into a data-backed strategy. For labels and marketing teams tired of being measured on the wrong metrics, this session offers a concrete look at what audience-first campaign planning actually looks like in practice.
