Jan Finck Barboza

Jan Finck Barboza is a German-Colombian music producer, sound branding expert, and entrepreneur based in Hamburg. He is the founder and CEO of HOOKED Music GmbH, a company specializing in music production and sonic branding for global brands like Audi, BMW, and ABInbev. With over 15 years of experience, Jan has worked on award-winning campaigns, and blends creative and technical expertise shaped by his multicultural background.

Founded in 2021, HOOKED offers a wide range of services, including the development of customized sonic identities for brands and products, original music composition for advertising, film, and digital media, and audio research focusing on the impact of sound and music on marketing and brand communication.

Notable projects by HOOKED include collaborations with global brands such as OGX, where they developed a new sonic identity featuring various audio assets, and partnerships with artists like Demi Lovato. The company has also worked with clients like Grey's Anatomy, Tonies, Tesa, Tipico, Mercedes-Benz, Nintendo, Corona, and JBL, creating impactful sound branding strategies tailored to diverse cultural contexts.

HOOKED’s innovative approach and commitment to excellence have earned them numerous international accolades, including awards from Cannes Lions, D&AD, Clio Awards, The One Show, and Red Dot Design Award. Their work continues to shape the future of sonic branding, blending creative artistry with scientific research to deliver compelling audio experiences.