Great alone. Bril­li­ant Together.

No-brainer: You can achieve a lot on your own. But together, you can achieve even more! What happens when artists and brands push their limits and merge transatlantically? Two of the most exciting German-American campaigns of recent times provide the answer: Ottobock's #iammountain and OGX with Demi Lovato. Experience live how creative visions and an ego-free way of working on both sides of the Atlantic led to award-winning and globally successful brand partnerships. Jan Finck (CEO, HOOKED Music) and Martin Wider (Vice President Customer Experience, Ottobock) offer exclusive behind-the-scenes insights – hosted by top creative and Brands&Music expert Sascha Hanke (CCO & Co-Owner, häppy), who will engage in lively discussions with his guests and might even end up performing the Mussolini dance – to German-American friendship! (DAF) 

💡 Best Cases. 🧠 Insider Stories. 🎧 Music that moves brands. This panel is a must for anyone who wants to know how brand partnerships truly work today – and what they will sound like tomorrow.