Martin Wider

For the past four years, Martin Wider has been driving global marketing as Vice President Customer Experience at Ottobock, a global leader in med-tech. He has more than 30 years of professional experience in journalism, agency management and management consulting and has worked in creative and network agencies, tech start-ups and consulting firms.
With “Mountain”, based on the musical collaboration with Sam Ryder and user-generated content from Ottobock users, Martin was responsible for the first global brand campaign for Ottobock. A campaign that even made it onto the stage of the Eurovision Song Contest.