Peggy Adamu

Peggy Adamu is an experienced marketing strategist with a strong focus on engagement marketing, digital communication, and brand growth. In her role as Head of Engagement Marketing at Sony Music Germany, she is responsible for innovative, cross-channel campaigns aimed at activating and engaging fans and communities. She advises both established and emerging artists on creative marketing approaches, social media strategies, and data-driven storytelling. With an interdisciplinary background and a keen sense for cultural trends, she advocates for diverse perspectives within the music and media landscape.