Hacking The Al­go­rithm: Artist Mar­ke­ting Stra­te­gi­en mit Impact

How does music find its way onto the For-you-pages of new listeners? How can algorithms be used deliberately to build genuine fan loyalty rather than just generating short-term reach? This interactive hands-on session shows how strategic storytelling, creative formats and the appropriate tools can help to understand platform logic and use it in a targeted manner.

Peggy Adamu (Sony Music) and Melanie Rudolph (based) will kick things off by discussing these questions with the session audience:

• How can targeted multichannel marketing achieve sustainable growth?
• Which formats activate platform algorithms particularly effectively?
• How can posts become real encounters – and a stage for community activation?

Afterwards, the well-known Hamburg rapper DISARSTAR will give personal insights into his own visibility and success story. Open, reflective and practical, he will talk about how he has not only built up his reach with attitude, a clear message and consistent storytelling, but also created a committed community around his music.

This hands-on session is aimed at artists, creators, marketers and anyone who wants to position music strategically, creatively and for the long term in the digital space – beyond randomness and algorithm trends.