JACE & Skool Boy: Wie man eine Karriere aufbaut, ohne sich zu ver­kau­fen

Over the past twelve months, Hamburg rapper JACE has gone from local hero to international phenomenon – all without compromising himself. Whether it’s through viral Insta freestyles during Advent season or as one of the few German-speaking artists featured on the renowned US platform "On The Radar" in New York: JACE is shaking up the scene with a wink and has carved out a new kind of credibility in the digital age. His trademark? Wordplay, eloquence, and self-irony.

In conversation with “Hip Hop Lebt” podcast host Julia Gröschel, JACE and his manager & producer Skool Boy talk about building a career without selling out. They discuss authenticity in the era of self-marketing, musical aesthetics, and the power of social media – when you truly know your community. They share how to forge meaningful partnerships, what’s behind the “Free Game” format – and why staying independent is a conscious choice they can afford to make.