Making Noise in Scotland: A Guide to the Music Market

How can international artists and music professionals build meaningful momentum in Scotland? In this session, Richy Muirhead (Scottish Alternative Music Awards | PITCH Scotland) maps the people, places and communities that make Scotland one of the world’s most distinctive music nations. Drawing on its key venues, festivals, media platforms, artists and regional scenes, he will explain how the Scottish market works.

The session will explore how to identify the right entry point and timing, connect with trusted local partners, choose suitable showcases and live opportunities, and turn an initial visit into a lasting relationship. Participants will then be invited to share their own artists, projects or ambitions, allowing the group to consider practical routes into Scotland’s music ecosystem and learn from one another’s experiences.

Applications closed.