Reaching for the (Next) Stars

Successful artist careers do not happen overnight. Building sustainable artist brands requires long-term strategies, strong partnerships, and a deep understanding of audiences, communities, and cultural trends. What role do labels, management companies, agencies, promoters, and venues play in artist development? Which business models create long-term value? And how are the importance and value of reach, live experiences, fan engagement, and fan activation evolving in an increasingly fragmented music and media landscape? 

This panel brings together leading voices from live entertainment, recorded music, and artist management to discuss the strategies, investments, and key success factors behind building successful artist careers – offering practical insights and looking ahead to the stars of tomorrow.