Pre­sen­ta­ti­on "Crowd­buil­der" - Make Your Audience Your Head­li­ner

Audience Development in Practice: Crowdbuilder and the Question of How Live Music Can Strengthen Its Audiences

How can music venues and promoters approach audience development more strategically while also strengthening their relationship with their communities? With Crowdbuilder, Live DMA has developed a free, multilingual tool designed to help live music organisers better understand their audiences, reflect on internal team processes, and build a clear strategy for audience development and community building.
The tool was developed together with 17 European venues and is intended as a practical resource for small and medium-sized actors in the live music sector.
In the first part of the panel, Crowdbuilder itself will be introduced: which questions does the tool address, how is it structured, and what added value can it offer to clubs, festivals, and other live music venues?
The second part will focus on practical experience. Together with Schlachthof Wiesbaden as the „german test venue“, the discussion will explore how the tool can be applied in practice, what impulses it offers for audience and community work, and where the opportunities - but also the limits - of such tools lie.
The panel opens up a broader discussion on how audience development can be more firmly embedded in live music as a strategic, cultural, and place-based task.