Talking A&R: Wer ent­wi­ckelt Kar­rie­ren?

The Thesis: For several years now, there has been a radical shift in talent scouting and artist development in our industry. It is no longer the labels, with all their market power, that build artists' careers, as their primary focus is often on market share and quick TikTok success. Instead, it is music publishers who are focussing on long-term artist development and sustainable careers. They are the first to work with songwriters and producers and are therefore shaping long-term careers and nurturing future revenue streams of our industry.

The Antithesis: That is total nonsense—labels continue to do a great job.

The Synthesis: will be discussed and developed by us all in the panel!