Wer glaubt zuerst an den Act?

Every successful artist career begins with a decision. Long before ticket sales prove an artist's potential, someone has to believe in them. But in a world driven by dashboards, TikTok trends and algorithms, what do bookers and promoters actually base their decisions on? And what does the reality of bringing artists to the stage really look like?

Using real booking cases, industry insiders offer an inside look at their day-to-day work. They reveal which signals truly matter to them—from streaming and social media data to local market knowledge, experience and good old-fashioned gut instinct. Where do data support sound business decisions? Where can they be misleading? And when is it worth betting against the numbers?

At the heart of the session are real-world lessons: Which strategies paid off? Which misjudgments proved painfully expensive? A panel about the risks, the craft and the art of booking.