Reality Check: Artists and Social Media – What Actually Works Today

Every week a new platform, a new trend, a new reason to be annoyed by the algorithm but what actually works on social media, and what's just wasted time? This session clears out the myths and half-truths and gets down to what really moves the needle. Artists and marketing experts share openly which strategies hold up in real life, and it's about both: the short-term tactics that push a single release or post forward, and the long-term build that outlasts any trend – community, cross-platform presence, catalogue care, and a content architecture that still holds up long after the next trend has passed. No platform pitch, no buzzwords, only honest insights from practice about what scales, what only costs you nerves, and how to balance viral moments with sustainable growth.

This fishbowl format opens the floor: bring your social media questions and get honest answers from real experts.