Rewriting Success: From fast-performance to long-term careers
A real talk about ambition, pressure, and what success is really made of
RememberHow can rapid success be translated into sustainable relevance? Where do performance figures help, and where do they obscure what's important? And what does it mean to think about success beyond streaming charts, views and follower counts?
In this exciting session, two experts in the field of success — Eva Ries, the long-time manager of the Wu-Tang Clan, and Leona Walter, senior artist and label manager at Bamboo Artists (home to Ski Aggu and Zartmann) — will provide answers and honest insights.
In an age where viral TikTok moments often count for more than musical substance and where impressions, followers and clicks have become the currency of marketing - what does success mean? In this engaging discussion, we critically examine common performance marketing strategies and consider what it truly takes to build a consistent and sustainable career as an artist in the fast-paced era of TikTok trends, impatient major labels, and performance metrics.
This highlight session will be moderated by Shari Who, artist/DJ, creative music strategist and founder of Hayat Sounds.
