Green is the Plan – Nach­hal­tig­keit als Füh­rungs­fra­ge


Whether it's a club, festival, or major event, economic sustainability has long since become a key issue for the future viability of live culture. Rising costs, new funding models, changing expectations from partners and audiences, and growing competitive pressure require a strategic approach that combines economic and ecological goals. Certification models are playing an increasingly important role in this context: they promise guidance, credibility, and better access to funding. At the same time, pressure and effort are increasing—because many programs set high standards that are often difficult to implement in reality. 

How practical are these standards for small and medium-sized event formats?How do certification requirements change the scope for economic action? 

This panel discusses the economic dimension of sustainable event planning—between strategic aspirations and practical implementation. The focus is on experiences with certification systems, their business implications, and the question of how sustainability can become a real competitive advantage without becoming an overwhelming chore.